Podcast Episode #116: Stephanie Robbins from Joy Organics
Fri, 10/9 3:16PM • 31:32
cbd, people, product, joy, organics, gummies, affiliates, boise, test, customers, absolutely, tinctures, testing, ingredients, grown, testimonials, doctors, stores, colorado, stephanie
All right, and we are back in class. This is the deme the CBD professor from CBD school.com your school to learn all about Canada. Hey, everyone, its Vadim, the CBD professor here and I want to remind you that joy organics is having their biggest sale of the year joy day is what it’s called. And that is on February the 18th of this month. So I just want to remind you again, it’s the biggest sale of the year, it’s bigger than their Black Friday sale. I can’t tell you the discount, but it is a significant one. So I do encourage you to check out Joy organics.com on February 18. Thanks for listening and enjoy the show. On today’s episode of the podcast, I am joined by my friend and fellow CBD enthusiast Stephanie, who is the affiliate manager at joy organics. So Stephanie, welcome to the show.
Thank you so much for having me. I’m really excited to be here.
Yes. And where are you calling in from?
I’m actually calling in from Boise, Idaho. I work remotely joy. organics is located in Fort Collins, Colorado. So I’m looking at now I have a feeling you’re not.
No, I’m not. I’m looking at blue sky and sunny and a lot of green plants here.
Sure, rub it in.
But I used to live in Boise and that was a nice, that’s a nice place to live to.
Yeah, it’s a beautiful, beautiful city.
And how long have you been working with GE organics?
I’ve been working with joy organics for about a year and a half since they launched is started off with a b2c e commerce and a store in Fort Collins. And then we have grown with, I think three or four stores. One in Austin, one in Wichita. And then of course the one in Fort Collins. And then we’ve also grown our wholesale and private label partnerships.
That’s great. So I didn’t even know that we had that many stores. I only knew about the ones in Colorado. Oh, yes. Yeah. So one of the daughters of the owners lives in Austin. So that’s how we ended up with an Austin store. And then there was an interest for one in Wichita, Kansas. So we have one there as well. That just recently launched. Cool. Cool. So you and I have been working together for it seems like about a year and a half. I started with joy organics in August of 2018. And I’ve always appreciated their approach. I did a podcast with joy, the owner but for people that don’t know why is it called joy organics who is joy? What is their backstory? Absolutely. And you know, just the you know, but even you were my first affiliate, so you absolutely started when I started. Okay.
So joy organics is named after our CEO, which is Joyce Smith. Joy. organics is a family owned business. So the CEO is joy who is the matriarch of the company and of the family. Her husband is Todd and he heads up partnerships. And the CMO is their son and head of PR is their daughter and then of course we have the Austin owner which is another daughter so it’s pretty awesome. It’s a it’s a small company family run with a core value of passion, which really believes Joy organics in all of its efforts, whether it’s marketing or product formulation, or even just getting products and sharing profits,
yes, I’ve always noticed that about them. And they are the only brand I know that has so many family members involved. It’s just very cool. We have them listed on CBD school as a brand with what we think are the best ingredients. Can you talk about that? And how at the time they take for the formulations when they’re making the products? Absolutely.
And I would say 2020, we have even been honing in more on our ingredients of focusing more on certified organic ingredients. And not that we are in Whole Foods, but we create all our formulations with the idea that they need to be whole food standards, they need to meet those same standards, because we figure Whole Foods knows what they’re doing as far as quality ingredients. So if we stay within their standards, we’re going to be doing well. So we really focus on organic vegan whenever possible, and organic whenever possible.
That’s great. And did the CBD come from Colorado? Is that all hemp that’s grown there.
I think this time, we have pretty diverse hemp. It’s all US grown. And it’s all organically grown. We used to be primarily and I believe we still are primarily Colorado. But we have diversified so that now that we’ve gotten bigger, we don’t want to be quite so dependent on one environment, which can be crucial when it comes to farming anything.
Yes, yes. And that makes sense that they’re using different sources because it I’m sure the company has outgrown maybe their original provider.
Yes. And you know, it’s a lot of diversifications and looking for the best quality, consistent ingredients that we can find that is going to be able to pass our stringent lab testing. So as you know, we test ingredients and the product as a whole. We test beyond potency. But we also test you know, for pesticides and heavy metals, I’m pretty sure we have the most extensive testing in the industry. But I can’t say that for batim.
Well, tell me about that. What what goes into the testing? And what why do you think that is because this podcast is listened to by a good mix of consumers and CBD entrepreneurs. So they’re both going to be interested in what is it that makes their testing so high quality and so detailed.
I mean, for one, as I mentioned, we test beyond potency. So a lot of people do lab or a lot of companies will do lab testing, but they’ll only test the potency of the CBD. Whereas we’re testing all components and ingredients. We also test every single batch. So even if nothing has changed, and all our ingredients are being outsourced from the exact same locations, they still go through the same stringent testing. So if you ever see a product out of stock, nine times out of 10, it’s because something came back not meeting our requirements, and we won’t share anything on our store that does not meet our requirements and expectations of our customers.
Yeah, that’s a fantastic approach. So if something would test beyond the level that’s allowable, and we’ll actually do you know, are they using because different states I understand for cannabis products that I don’t really even know if there’s no standards yet for CBD? I don’t think but there’s like different levels. Did they use the Colorado guidelines? Or what guidelines do they use?
I believe they use the Colorado guidelines. But I can double check that for you so that we can add that to our notes.
Yes, yeah, that’s fun. And so they’re they’re testing every batch. That’s that’s really good. And the fact that they will pull a product is is also very good. And I think commendable. And because there’s too many products out there where you’re just kind of unsure of that.
Yeah, I mean, a lot of times a company will test the first batch, but then when they go to reorder, they’re not testing and it’s been our experience that it can change, you know, based on each order.
Are they doing the product manufacturing all in one place? Or is it also from different sources?
It’s also from different sources as we’ve gotten bigger, but then also we work with different manufacturers that specialize in different product creations to make sure that we’re getting the best product for our customers.
Yes, for example, like the new gummies that were launched, they sort of been redone right from the old version.
Yes, I mean, the old version of the gummies. You know, they were incredibly clean. They were only sweetened with apple juice, which for someone like me where I’m a little crunchy, you know, it didn’t bother me, but for some people that are used to kind of the more traditional gummies they found it a little tough to swallow. So these gummies are sweeter, they’re still all natural ingredients. The only differences is they have a little bit of coating of organic cane sugar, so nothing Artificial no artificial sweeteners but just a little something to make it a little more tasty. Yeah, and we have the strawberry lemonade now as well as the orchard apple.
Oh, that sounds good. Which one has been more popular? Do you know
I believe the winner so far is strawberry lemonade. Mm hmm Yes. Thanks to having a 12 year old I keep calling pink lemonade, so I have to catch myself there.
Yes, yes. And what other products would you say are the most popular from Joerg annex?
Like most CBD companies, I believe the stat is 46% of the people who use CBD preferred tinctures. So tinctures is still our number one, we just launched the gummies. So it’s kind of yet to be seen as far as where they’re gonna fall at the end of the month, we think it’s either going to be number one or number two. But at this point, we’re just kind of making assumptions based on what we see in the market. So you know, a couple years back in the Google searches CBD gummies was the number three searched in all Google foods. So there’s obviously a high demand for it. Yes. And then the CBD soft gels is the next in line for that.
Okay. I think one thing I like, a lot, or I know I like a lot about Joy’s that there is a money back guarantee. Do you find that? A lot of people use that and how does that work? Exactly. If somebody was unhappy and they wanted their money back?
Yeah, we have a 30 day no questions asked money back guarantee, even if they were just like, hey, it didn’t work for me or I just didn’t like it, you know, they don’t even have to give us a reason. So we get very few people who actually do that, in fact, we are at more than half of our customers repurchase. Wow. So I think that goes to show the quality of the product and, you know, nothing we really stand behind is making sure that the hand you know, is a consistent stream so people are getting consistent results.
I think it’s quite commendable that they offer that because for some people it just doesn’t work you know, I mean it is it it works remarkably for other people but for others they are they have too high of an expectation from it or or they’re just their condition is not doesn’t react is to CBD effectively.
Right? Or they don’t want to you know, kind of mess with it and find the right serving for them. You know, as you know, is just like anything else, you know, for one person. One serving is good. And for another person they need to like I know I double up on my CBD soft gels and melatonin because I’m a tough nut to crack when it comes to sleep. More as my friend can take one and be out cold. So
yeah. Is that one of the main things you use it for?
For me personally? Yeah, I like the CBD soft gels with melatonin for sleep. And then I’m kind of in love with the CBD cream. But that’s because I’m doing a burpee challenge and my muscles are a little bit sore on that. So that really helps for like working out soreness and things of that nature. Oh, what’s the burpee challenge? How many 100 a day. Okay, I don’t
think I know what a burpee is. I always thought it was kind of dumb, but it sounds it sounds like I mean, it’s I think it was hard to do. That’s why I didn’t like it. So maybe that’s fine.
Yeah, it’s a love hate I would say,
Oh, okay. It’s like when you go and do the squat and then push up. And yeah, squat and then a jump. Okay, no, that’s definitely hard to do. 100 Yeah,
yeah, so like my shoulders and arms are a little bit sore. So I’ve been putting on the CBD cream twice a day and then if I choose to go skiing after leg day, then I absolutely pull out our new bath bombs because those are amazing.
Yes, do you go skiing up at bogus? Yes, yes, I remember that I bike to the top and down and I just loved that it was challenging. But the way down is so fun.
I bet well then you can take the ski lift up during the summer with your bike too which is pretty fun. Oh I didn’t do that I did it in the spring but
it was cool to start at the bottom and that by the time at the top it was like the temperature was different and beautiful view I love doing that. Yeah,
yeah it’s a great place to hike during the summertime when it’s hot in the valley but oh Boise two mountains were full
yeah is full right from a lot of California. People
I’m just kidding. Yeah, I’m one of them’s I can only say so much.
Oh, you moved there from California? Yeah, from San Diego. Wow. You grew up San Diego for Boise us to really want to avoid taxes or something.
Now, we just fell in love with Boise. We’re outdoor people and this is the place for us. Yeah, we just fit in better here.
Did you like living in San Diego too.
Yeah, I mean, San Diego is beautiful too. Yes,
But obviously I prefer Boise.
Yeah, I had a great time. There. trying to think of the other ski resort I drove to it’s a bit like two to three hours away of certain things with a be Brenda.
Brenda. Yeah, Tamarack resort are the next two closest ones. And then yeah, Allie?
Yes. I’m Bella. Yeah, yeah Brundage that was that was nice. How are the laws there? I remember it was always kind of a challenge for CBD there.
Yeah, we are THC free, but it’s surprising that there are actually quite a few CBD shops popping up. I mean, all of it is THC free, but popping up in the Treasure Valley area. I kind of thought that we would be later to that market. But we actually have like exclusive CBD stores. It used to just be like, you could get it at a spa or you know, naturopath, but now we actually have CBD stores. So if it’s THC free it’s allowed at Boise or Idaho doesn’t allow even point 03 percent THC.
Okay, so they’re fine with it. If it’s a THC for free product.
Yeah, if it’s THC free to the best of my knowledge. As of now it’s accessible to all 50 states.
Mm hmm. Yeah. And I’ve never seen this happen. But I’ve still get people time to time to claim that they took a broad spectrum product. And they had a drug test. And they came up positive. Have you ever heard of that happening with GE organics?
We have no experience with that. Um, you know, I’ve definitely heard of it happening with the full spectrum where it’s like point 03 percent that can build up to show up at it on a drug test. But I have not officially heard of it happening with a broad spectrum. It would almost make me wonder if maybe it wasn’t a full, like true broad spectrum oil that person was taking
post, it’s hard to know what if they were using something else that would make the Yeah, yeah. This is just comments people. Right? Like I don’t, ya know, you know, I’m not watching them. 24 seven, just see what they’re doing. You
know, I mean, it’s tough, you know, because the industry is so new me know, it’s a personal risk that somebody has to decide whether or not they want to make that risk. All I can say is that we’ve never had anybody report back and say, Oh, we’ve had a drug test that came back positive because of your products. I mean, could it have happened? And they didn’t tell us? I mean, I suppose so. But usually people are pretty vocal is something like that goes down.
Yeah, that’s for sure. Hey, everyone, I hope you are enjoying this episode of the CBD school podcast and learning more about the great products at joy organics. If you want to take advantage of their biggest sale of the year, I remind you to check them out on February 18, where you can take advantage of the joy Day Sale, it’s their biggest sale of the year, it’s even bigger than their Black Friday sale. And it happens only on February 18, which is joy day, make sure to check them out at Joy organics.com. Tell us about the affiliate program you have one of the most active approaches to that where you’re always connecting with us me being CBD school being an affiliate. Can new people join us there? Are they still open to new affiliates?
Yeah, absolutely, we do have a minimum requirement of at least 5000 followers on a health and wellness or CBD focus sites or thousand followers on social media and the same niche. The only reason we do that is because that was kind of the threshold that I determined for somebody to be successful. And I don’t want anyone in the program who’s going to get frustrated because they simply don’t have enough of a following to make solid commissions. But we are absolutely accepting new affiliates. You don’t have to be the size of CBD school to be a solid affiliate. And we don’t have any minimums once you’re in the program. And you know, one of our missions is to get CBD to as many people as possible. Because joy had such an amazing experience. As you know, we’ve had many customer testimonials, where we’ve seen the good that CBD can do. And we really want to make sure that we can get it out to as many people as possible. And affiliates are a huge part of that strategy. Because programs like yours and sites like yours, where educating people and sharing knowledge. You know, it’s so crucial, especially since we’re still in there really the infancy of this industry. And there’s a lot of misinformation out there myths. A lot of people are looking for quality information.
There’s a lot of people that are confused because they never imagined themselves using a product that was related to cannabis in any way and they kind of associate CBD probably with I mean, the only reference point they have is the marijuana and they have all kinds of associations and biases towards that which is understandable. And then there’s the other side where people think anything related to cannabis is good for you. So you know, there’s Yeah, it’s all different kinds of
Yeah, people Not the cure. All right, like, you know, I mean, that’s, you know, my husband would tease me, it’s just, you know, you look around and it’s like, you know, oh, you have a hangnail CBD will cure that, you know, yeah, it can get a little bit crazy, there’s still just so many amazing stories out there of what it does for our overall health and wellness. And then of course, you know, we have a lot of amazing customer stories of how it’s helped them in their day to day lives. You know, that’s a core of what keeps us going. You know, I think I’ve already mentioned that, you know, as far as like our company values, compassion is number one, integrity is number two. So those are two things that we hang our hat on is, we really just want to help as many people as possible, whether that’s through CBD, or through like our monthly nonprofit donations, we really want to make the world a better place. And that that probably comes off a little cheesy, and maybe it comes off like that’s marketing. But if you talk to anyone in this company, I think you will understand quickly, that’s who we are. That’s who they hire, you know, whether it’s customer service fulfillment, product formulation, or you know, the affiliate manager.
Yes, and off the top of your head, any any stories that come to mind of just super success stories from from customers with using the product. So this
is always a tough one. Because you know, as a brand, we have to be super careful about not using testimonials that could potentially be perceived as a medical claim. So I swear I’ve got like the lawyer on my shoulder right now going Stephanie don’t say anything, you can definitely look at any of the reviews on our sites that we actually aren’t allowed to have any testimonials that talk about that. One example that I believe we still have a video up is the amazing transformation of actually our warehouse manager and how he actually was a customer before he was an employee. And it completely changed his life, you know, going from someone that was regularly in pain to having, you know, a more comfortable everyday life. So there’s definitely a lot of success stories. But I said, I kind of have to, unfortunately, dance around that because of FTC and FDA guidelines.
Yes, no, I understand that the testimonials are considered routinized. So I completely understand that. But
certainly, I’m sure it’s so great to have educational sites like yours, because you can share that whereas the brands are not allowed to.
Yeah, exactly, exactly. And what do you think the future holds for CBD?
Obviously, I don’t think it’s going away. I think that we are going to see a lot larger scientific studies, which is really what the industry is missing. And while there’s some trepidation about the FDA getting involved, I think it’s really gonna bring more, it’s gonna legitimize CBD because we are going to be getting the funding to do the scientific resources to back up what these smaller studies have already been showing.
Exactly. Yeah. There’s still so much research that hasn’t been done. That is really missing.
Yeah, because it was illegal for so long, you know?
Exactly. Farm Bill. That was what a year. Has it even been a year?
Just a little bit over a year? Yep.
Yeah, that the farmers have gotten the green light. So
yeah, exactly. Yeah. I think there’s a lot of human based, like surveys that to be done, where people are giving their insights on what they’re using it for not necessarily testimonials, but just specific applications they’re using it for
Yeah, absolutely. I mean, you see a lot of you know, we hear a lot of amazing stories about it helping with moods and nervousness, a lot of people getting a better night’s sleep. There’s a lot of people who deal with daily pain that are now more comfortable. So I think the success stories are amazing. I think once that’s combined with these larger scale studies, we’re really gonna see western and eastern you know, kind of combining their with CBD. I mean, I’m already hearing stories about doctors saying they even say it to me, you know, are you using CBD? And I was like, Oh my gosh, at a doctor’s office Really? Like this is cool like that. They’re actually recommending it now. Of course, it’s you know, pending each doctor and condition but
yes, that’s great. I do know the doctors that are using it as well that in there mostly, like alternative like chiropractors. So I guess some people say they’re not doctors, but whatever. I have heard of doctors even now that I think of it actually regular physicians offering it. So it’s true. You know, they’re open to it, because it’s a better alternative in some ways than something that’s going to have a bunch of side effects for people.
Yeah, well, and I think especially as this country is going through the opioid crisis, you know, we’re really looking for your non addictive alternative, help people who are in pain on a regular basis.
Exactly, exactly. No.
So here’s one success story that I can tell because it’s by success story. It is done. I have a 14 year old son, he is actually allergic to all over the counter pain medicine. Tylenol, ibuprofen, aspirin, all of it. He’s allergic. Cody’s out. Yeah, it’s a thing. A lot of doctors to believe me, I’m like, No, really. And he goes into alpha lactic shock. So it’s not just like, oh, he gets hives, it’s emergency room at the pin.
What is that? From? No idea?
No, it was, you know, he just his body just doesn’t like it. So it’s always been tough for me, because if he has a headache or growing pains, and I mean, we call him stretch, you know, we’re literally going through pants every three months, because he’s growing so fast. And now I can give him the CBD gummies because he doesn’t swallow pills, and it helps him you know, so that’s just somebody that like, there was no other option. You know, Western medicine didn’t have anything, you know. So if he went in for surgery, you know, all we could give him was morphine, which is really not a valid option. For obviously something minor. So, just for me as a mom to be able to give him something and have him more comfortable. It’s huge
product is us.
He CBD gummies the strawberry lemonade gummies because he doesn’t like to swallow pills. Okay, it is more than half Americans don’t like to swallow pills. I had no idea. I thought I didn’t either. It’s just an challenging one because my daughter does it.
Yeah, I used to be terrified when I was a kid of it. And then once I learned how to do it, it was like triumphant kind of thing. But I am surprised that many people hated that much. So it those gummies are right up their alley them.
Yeah, I think that’s why people, you know, gravitate towards that being a top and then I think it’s just a little more comfortable than maybe even the tinctures just because that’s not how we normally take supplements.
Yeah, I mean, the tincture.
Yeah, yeah, that’s true. That’s not not super common in the supplement world. But seems like people like it and what what flavors does joy have? I know you’re the peppermint for the tinctures. We have
the mint and we have the orange and we have the lemon, and then we have the natural,
okay. Okay. And the natural is going to be like I personally like, okay,
yeah, the natural is for those that aren’t afraid of a more hempy quote, unquote, taste. Yeah. People like that me that will do a shot of wheatgrass and not blink at it.
Right, right. Yeah, I’m with you. I don’t mind that flavor. But I can see people not liking it as well. Cool. Well, no, especially
if they’re putting it at drinks or anything of that nature. You know, you don’t want to kind of mess with the flavor. Yeah, yeah. Which a lot of people do
exactly. So does joy have any big sales coming up for people that are new, that want to try it and maybe just want some waiting for an opportunity to get it at a discount or something like that?
Well, I mean, of course, you as one of our top affiliates always gets the sales ahead of time. So your followers always find out the sales through your email list, I always recommend people sign up for that. And we do have our biggest sale of the year, which is joy day. That’s our CEOs birthday. And it’s February 18. I can’t say what the discount is. But I can’t tell you, it’s bigger than our Black Friday. And what’s also cool about it is we’re going to be donating $4 and 88 cents to Uganda schools for every product that’s purchased. So not every order, but actually every individual product. So it is our biggest dip back. And it’s also our biggest sale. We’re not looking to make a profit that day. We’re just looking to give back to this amazing community. And to give back to one of Joy’s nonprofits that she’s most passionate about.
What makes the number 488. What’s that? Oh,
my goodness, I don’t know why four, eight, I have to find out and get back to
that. Sorry. Which is funny,
because a list of my list of questions like why 488? You know, but I don’t know what’s special about that number?
That’s cool. Well, we’ll look forward to hearing about that. And do you know if they’re going to release it later, like how many products were sold and how much was donated?
Yeah, we absolutely share all that information. And a lot of times we’ll even do kind of like updates throughout the day just because people get so excited to see it. So if you follow the joy, organic space age, you will definitely see how many donations were provided as a result of the sale
as awesome. That is cool. Well, Stephanie, thank you so much for coming on today and teaching us more about Jor organics and what you do there. How can people get in touch with you if they want to either be an affiliate or learn more about your organics?
As far as the affiliates I would go to joy organics calm forward slash affiliates that has all the program information and links as well as a link to my email and feel free to reach out as the dean will say I’m very accessible. Yes, and then you Organic, the site has a lot of really great information. We have a blog that not only focuses on CBD, but also health and wellness in general, like meditation and other ways to just be your best version of yourself. So that’s a great resource as well as our social media. Thanks for having me and I welcome the opportunity to speak to your audience anytime and you for that matter.
Hey everyone, I hope you enjoyed this latest episode of the CBD school podcast. I just want to remind you one last time to make sure you visit Joy organics.com on February the 18th to take advantage of their biggest sale of the year, everything will be on sale and it will be the highest percentage sale that they ever do. It will be even better than Black Friday. And it is for a good cause because they are donating $4 and 88 cents for every single product sold to one of their charities in Uganda. So make sure to visit Joy organics.com on February 18 to take advantage of joy day. Thanks for listening today. And until next time, this is Vadim the CBD professor from CBD school.com signing out. Thanks for listening. Bye for now.
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